Closest big box shopping center to me and there isn't much to dislike. All the important shops you could wish for (Best Buy,Gap, Michael's, Old Navy, Target,etc). They definitely need or could use and H&M seeing that you have ASU right next door. I'm sure that will come when the economy picks up.
It's my go to place to see movies with the Harkins having one of the few Cine Capris in the state (the other being the Harkins 101 on the opposite side of town).
Food wise there is really something for everyone there (burgers at Smashburger, Genghis Grill with the build it yourself meal that I really like, Chipotle, Paradise Bakery and Jimmy Johns if you're feeling like a sandwich).
As for the negatives, like any big shopping center, you're going to have crowds and it can sometimes be tough to find parking spot if you're going to see a movie at Harkins. You have to kind of go into "parking wars" mode but I really can't complain and with the addition of Portillo's (that I haven't tried yet but that everyone swears by) it keeps on adding good venues.