Sexy staff, smart style. Not to be mistaken for your average metrosexual boutique; these guys are classy and confident, unhindered by the insecurity that fuels the typical Madison Dude (or displaced metrosexual). That the inventory shuns the homogeneity one would find at other men's clothing stores is, of course, admirable, but more impressive is the quality --the store doesn't put style over substance, and if you love your clothes they'll love you back for a long time. Forget the disposable hipster clothes from UrbO -invest in something cool from Jazzman. Your lady friends will certainly notice.