Had a chance to sample a lot of their food at the opening party, thought it was awesome bar food w a cool vibe. Despite that great first impression, I've only been back maybe 4 times in 2yrs - reason being that its ridiculously overpriced.
Stopped by First after drinks at Lavo and had the Philly cheesesteak dumpling appetizer ($15) and an enormous blta sandwich ($18). Dumplings were great but I doubt I would've paid that much for an appetizer if I wasn't already drunk. The sandwich was also overpriced (note that fries are not included), but it was pretty awesome. I uploaded a pic - about a foot long, loaded up w thick cut crisp bacon, lettuce, tomatoes, avocado slices and really spicy chipotle Mayo. Enough for 2, possibly 3 ppl.
The price is really the only thing that stops me from going there more often. Well that and you can't really have a fun bar atmosphere when the place is 3/4 empty as its been every time I've been there. They also seem to have changed the menu quite a bit. I noticed a large portion of the menu was now overpriced lobster dishes. My beloved btla was in tiny writing in the corner - never would've ordered it or even noticed it if a friend hadn't already talked it up a couple months ago. Guess they're trying to push the even more overpriced things onto the few customers that can find first tucked away in a corridor next to Barney's.