Support local? Yes! And do it often!
It's not an Italian bakery (sad face) but it gets me what I want without having to go far and they do a great job with it. The counter service has always been polite and helpful, and, like Megan R. mentions, the smell alone from outside the place is a perfect invitation.
As much as I prefer to do my own baking, bread isn't something you just make a loaf at a time when you want it. They have an outstanding product, and, when matched with the cookies and small pastries, is a far better quality than trips to Roundy's or wherever just to save a buck.
You're not going to find selections as varied as specialty stores (no forty individual varieties of doughnuts or cookies) but they do hit all marks. I'm blanking on whether or not they had cheesecake though...guess I'll have to drag myself down the strip for another visit...