What can go wrong with a froyo place? It's a typical froyo place and the froyo is good because... it's froyo. The place is clean and the location of the place is ideal because there aren't that many froyo places around University Circle. I do go here every time I visit Coventry so I'm able to utilize my rewards card well (buy 8 get one free).
I give it a three star not four because there's nothing special about this place.
Edit:That's actually buy 8 get one free not 10. Sorry about that. The owner corrected me on that via a personal message. He also kindly explained that they actually have a lot of flavors compared to other places - 65 to be exact. Also, they're very innovative and are trying to come up with new flavors, including green-tea flavor, which you can sample right now.
I change my rating from a 3 star to a 4 star. We're only able to rate a place based on our first impressions so we might give bad representations of a place sometimes, so it's nice to have owners personally explain and defend their businesses like this through messages. Because that also can be used to rate a business - good customer service.