Yes, it's pricey. But you get what you pay for. This is a very spacious store compared to other WF nationwide. It really invites you to meander every aisle. This is Not our every day bread and milk grocery, but many items are much cheaper than Harris Teeter, with 2x the quality.
Come here if you're planning a fancy dinner. They will let you sample as many cheeses out want... And the gourmet sandwiches for $7.99 will beat any fancy sit-down restaurant in town.
And if you feel guilty after shopping here.... Just remind yourself you at least saved ca$h by not going to Dean&Delucca.