I dunno, I'm not a rich person- I'm in college. But lure is the best sushi I've had on the east side. The menu is adventurous, melding things like peanuts, and even bacon into sushi. If you get takeout, or even come on certain days there are deals to be had too, such as by one get one free on takeout rolls. I'm not saying it isn't overpriced, you can get comparable things at Young's sushi just down the street for significantly less, and much more attention.
I enjoy it though, in the summer the outdoor bar is pretty amazing as well. I basically always opt for the bar be it the indoor, or the outdoor. My boyfriend and I tried the dining room once and it was just too stuffy. Lure get's the basics of sushi spot on every time, but to be really impressed try something that you just are completely unsure about- 90% of the time you'll find a new favorite.