Evidently I was born without the capacity to care about most of the stuff in the store. My husband on the other hand is like a kid in a candy store and wants to spend hours in here so I have spent more time in Bass Pro Shops than I would care to.
If you have the feeling that you are being watched while you are in the store it could be all of the stuffed critters hanging on the wall and in little vignettes that looks like a slightly creepy version of the Natural History Museum.
Most of of the merchandise is practical for hunters and fisherman and the general outdoorsy type but some of it is kind of ridiculous - camouflage bed and bath linens? Faux antler toilet paper roll holders? The only part of the store that I personally found interesting was their food section with it's massive collection of hot sauces with pithy names and the in-store restaurant.