I like their decor, and I like their onion rings. I also like that getting blue cheese is an option for the burgers.
Other than that, I was just not impressed. It was one of those non-busy times when there seem to be 10 bored waitresses milling around, but not one of them is actually helping you. It seriously took 10 minutes between being seated and seeing our waitress. Then our burger orders were mixed up. Then we didn't see our waitress until it was time to leave. It's also worth noting that while I may sometimes have the self-esteem and paranoia of a 13 year old emo girl, I really feel like the waitress was judging me.
On a more food-related note, I was DEFINITELY unimpressed by the veggie burger. It was over-spiced with chili powder, which made my choice of blue cheese crumbles unappetizing. It seemed like it came out of a package, which could be true, but I've never had a bad Boca burger. Definitely not worth it for the price.