Note: I bought my dress here back in August 2009 so my experience may differ.
I came to this location to try on my "dream dress" since the other location didn't carry the Piccione line and of course I said yes to the dress!
They have a wide variety of dresses for brides, bridesmaids, mothers, and flower girls to choose from that will fit your budget. Customer service was great! The woman that helped me was Debra whom and she was a sweetheart. She happened to be at the N Rainbow location when I tried on other gowns so I was comfortable with her. My sister and I brought our children and Debra was very kind to them. She went out of her way and printed out papers for them to color.
Since I had been to both locations, I'm assuming that most girls knew me because when I saw them at the Bridal Spectacular they said hello to me which I thought was really nice.
The only problem that I encountered here was that my gown was supposed to be sent to the N Rainbow location and not this one but I can't complain since I did get my dream gown!!