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| - What's with all the hype?
I watch a lot of CNBC. And within that context, I have been hearing a lot about Shake Shack in recent months. The hype got me curious--but I am not going to travel from CA to the East Coast for a hamburger. So while in Las Vegas, I made a deliberate trip to the Shake Shack location on The Strip, on the New York New York casino property.
I visited on a Saturday night at about 11:00pm. The place was packed - not a surprise. The kitchen staff was active, and they had staff to constantly clean the dining room to accommodate the turnover of patrons. The décor was very nice: modern, bright, and very inviting. This location had a both indoor and outdoor seating. There is a patio misting system to cool the outdoor dining area.
Since I knew nothing of this chain, I stuck to the basics: I ordered a Double Shack Burger with cheese; "standard fries", and a vanilla milk shake.
The vanilla shake: It was a very good vanilla milk shake. I cannot say that it is the best I have ever had, but it was not poor, and definitely better than mediocre.
The French fries: Their offering of French fries is the "crinkle cut" variety. When served, the French fries were hotter than warm--but not "piping" hot. I was surprised. Based on the rate at which the kitchen was turning out orders, I would have thought that the fries would have been "freshly hot". They were warm and flaky on the inside, with just a slight "crunch" to the surface. I was not disappointed--but not impressed either.
The "Shack Burger": I am sure that they have some story about their hamburger bun. The first thing that I noticed was that the upper and lower halves were conjoined, like a clam shell. The standard double burger had two patties, cheese, lettuce and tomato, along with their signature sauce. The hamburger was nice and hot--surprising, since the fries were not. The beef was juicy and flavorful. All in all, it is a very good hamburger.
But while eating the Shack Burger, the flavor palate reminded me of another burger I have eaten. Then it struck me: the Shack Burger's tastes a lot like an "In-and-Out" burger. The flavors of the Shack Burger are a bit lighter, not as strong, but the resemblance is there.
The total bill for my meal was a little over $17.00. (If I wanted the same combo at In-and-Out, the cost for my meal would have been about $7.00.)
All said, it is a good hamburger. This location is very nice if you are already on The Strip, and are seeking eating options. I just don't understand what all the hype is about this chain.
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