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| - You already know how you feel about TJ's, so are you really reading reviews to see what others think? Food voyeur that I am, I google around to see what others are recommending. My buys:
1. Wines ... google "jasonswineblog" for his infamous TJ's Top 10
2. Rittersport... dark choc w/ hazelnuts, $2/bar beats all other except sales might match
3. Rumford baking powder... alum free, why not, it can't hurt
4. Haricot vert... when Costco's fresh version is much too large in size, these are petite
5. Mozzarella balls... large or small
6. Gingerroos... I can't duplicate the deliciousness of these cookies for either taste or cost...mmmm....
7. Choc croissants... wow, really it's like having a mini bakery at home
8. Gorgonzola gnocchi... we add in our own homemade frozen pesto or shrimp and peas, it's our emergency meal
9. Wild Mushroom and Truffle Pizza... buy this in bulk
I suspect many shop here b/c they like the TJ's feel of semi-exclusitivity or belonging to some insiders club.. I've found my share of loser products here, but admit it, there is a few items you just love to get here too.
It's no (public) secret they are owned by a German corp (http://money.cnn.com/2010/08/20/news/companies/inside_trader_joes_full_version.fortune/)... and I've always been amused by general product recalls which also list TJ's as impacted... then it dawns here is another bulk supplier buying the same recalled nuts as Walmart and Costco, but are you blaming TJ's for finding a successful marketing niche that works. The employees seem enthusiastic about the products they sell and contribuate to an overall warm feeling to the store... so a happy family (faceless corp or not) is just good business.
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