I have priced tires at other places and for a place you can ride your bike into and get a tire changed while you wait ( most other places tell bring in the rim and they will mount and balance tire and you can pick it up the next day ) Action is very competitive. I would rather spend ten dollars more and have the whole job done in an hour than days hunting for the tires i want and then a place to install on my rims alone, that I would have to put back on my bike myself. Big plus he usally even has my back tire in stock ( 18 x 240 ), but is always able to get it in the next day by noon if i give him a call.