I really love going to Bloom. I have recently converted from Food Lion and I'll tell ya why. First of all, the selection is sooooo much better. The deli is fresh, the produce is fresh, and the store itself is much cleaner and well-kept. They have all kinds of nifty little features, like a scanner you can carry with you while you shop to scan your items and know your total. You can also use their website to create a shopping list and pick it up when you get to the store. The staff is friendly and there are lots of choices within products (i.e. more than two brands per item like the Food Lion). They also run weekly specials, including double and triple coupons. Price wise, it's closer to Harris Teeter than Food Lion, but the selection and overall vibe of the store makes it worth it. I highly recommend!