I sauntered in last week wth a friend and Genia provided the most welcoming greet for us! She immediately answered our questions about certain items we were in 'need' of and immediately directed us and the pulled items. Genia is the definition of awesome customer service! She is, trust me...less than 20 minutes each of us had 'acquired' those 'needed' items (roughly 5 items for each of us)...now insert blushing emoji and followed by a hand clapping emoji as well! Customer service speaks volumes, and yes even in this service industry town many don't value their customers, but Genia does! Store is wonderfully merchandised and easily can maneuver around DNA's space of women's, men's and accessories! Heading to the strip basically sucks the life out of me. When a friend is in town and I'm in the mood for shopping (well, that's 24/7 and accessible with that online shopping) I suggest DNA!