I have eaten here twice. Once for breakfast soon after they opened. I remember that it was awesome. Most recent experience was a few days ago for their lunch buffet. I found it a little disappointing. As for the intel on going right before they switch over to dinner items at 3:30, it is dead on....meaning that you can pay for lunch at 3:15 and eat dinner when they switch out. Now, there is actually an even better reason for doing this other than saving at least $10. The reason to execute this strategy is because now you have hot food arriving and also, much more seafood to choose from, including large shrimp cocktail and king crab legs.
So why was I disappointed? Well, we arrived at 2:30 pretty starving. I had to pace myself to try and make it to 3:30 just to test if there was really no difference between lunch and dinner as many reviewers say. I finally made it to 3:30 to see that the selection was much better at dinner. Unfortunately my stomach didn't allow me to sample the new variety. Standouts on the buffet for me: kobe beef sliders, kalbi steak, skirt steak and primerib and the jumbo shrimp cocktail which I managed to get at 3:30!