I like build a bear. My daughter loves build a bear. Yes, it's pricey. Yes, the quick process detracts from the experience. But my daughter thinks it's fantastically amazing to chose an animal, see it go from a shell to a new lovey, then choose a name, groom, etc.
Might not be MY idea of a great time but the kids love it.
Employees are always friendly and engaging with the kids. Patient too!
I love buying gift certificates here for Christmas gifts and birthdays.