I am a big Heinen's fan but to stop selling the Sweet Baby Jesus beer because some church lady complained about it is pretty weak.
With that being said few grocery store experiences are better than Heinen's except for the new Market District in Strongsville (if you are a grocery store enthusiast like me you must check it out). Heinen's leads the way in customer service. The employees actually lead you to the product you asked for (unless it is sweet baby jesus beer of course). We are regulars and they get a good portion of our grocery dollar.