Shane Company may have boring radio ads but they really do make up for it with service, friendliness and selection of engagement and wedding rings. I picked out my fiance's ring from this store and knew it was the right ring when I saw it. I couldn't decide which ring to get because so many looked fantastic. The guy helping me, Ethan, was super attentive and made an effort to be patient with me and answer my novice questions about buying a ring.
Shane Co. has free shipping on any order and free cleaning on any of their rings forever. They also replace lost diamonds and have a good trade-in policy if you want to upgrade.
The only downside I encountered was when we shopped for my ring. The selection wasn't that great in the style I wanted. They only have two cases of men's rings. I guess we're much simpler to shop for. I ended up buying my ring from them but I felt like I needed to see more before buying it. I'm happy with my purchase though, mostly because they stand behind their products 100%.