The lack of customer service I have experienced here time and time again is the sole reason I either buy from their website or from Sephora.
I've been to this Ulta at least half a dozen times and have never once had an employee come up and ask if I needed help with finding something. The employees you do find around are either busy chit chatting with each other, on their cellphones texting or seem annoyed that you're asking for the location of a specific item. After this last trip there I will not be going back which is a damn shame because they generally have a good stock on hand (which is why they get 2 stars vs 1).