The may have changed the name, but when you walk it makes you think you are in a Borders. I have shopped there a few times, the price is about the same as it competitors. I would not go there if you are looking to purchase movies or TV shows, they are one of the highest price retailers. Customer Service needs some improvement, I should not get an attitude when I can't find an item and I ask to see if it can be ordered. The only way I will stop in this store is if I need something and I'm on that side of town.