Fact is, Whole Foods is really expensive. Period. They do have a really good bakery, and their pizza is decent.
I also like it for salad greens and other vegetables that are hard to find in the regular grocery stores.
However, a brand of ricotta cheese that is sold in *regular* everyday grocery stores where I am from, cost me more than twice as much at Whole Foods here in PA. Seriously. I bought it as a taste of home, but won't do so again.
Customer service was fine, but I won't shop here on a regular basis.