I think they are all in for the name. Their soft serve ice cream isn't to die for nor does it even taste "organic" as they claim. The price is kind of on the high side but then again they are in the heart of Scottsdale so I guess it evens out. I would rather go to McDonald's to get their soft serve ice cream cones. I have not tried other flavors so I'm only judging based on what I've ordered.