I want to love it. It brings back a touch of my home in the East Bay near San Francisco. It's so close and yet so far from what I hope for in a grocery store.
There is a place in Berkeley CA called "Berkeley Bowl" with the most outstanding selection of fresh and cheap produce you have ever seen in your life. Organic meat, fresh fish, artisan cheeses and breads. Berkeley Bowl is everything Sunflower Market aspires to be but isn't.
Meat selection and price (love Harris Ranch beef) is good. Produce is cheap but the pickings are slim and the quality isn't always top notch. The olive bar is dreadful and if you're looking for artisan bread or cheese, you best go elsewhere.
A second rate wimpy version of what Sunflower could be.
Try a little harder, guys! I could really love you.