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| - I would totally love to support Burger N Fries, as I can see that the staff and management are very motivated and want to provide great service. I also live across the street.
Unfortunately, the puny 4 ounce patty simply didn't cut it, and it felt like it was 2 ounces after cooking. The excellent bun totally dominated the patty, and this is the kiss of death for a burger business.
Admittedly, I don't care about grass fed vs. grain fed beef, but I couldn't taste anything special about it, and the patty size was insulting. A Smashburger kids meal provided more satiety for me than the All American Burger, fries and drink for half the price. Not a good start to what I hoped would be a long term relationship.
The fries were excellent. Unfortunately, all the customer service and health benefits in the world won't compensate for a puny burger, and I know this from growing up in the business. My father was once the Vice President of Burger Chef, and original creator of the first kids meal with toys in 1972. Burger Chef is now known as Hardees on the East Coast and Carl's Jr. on the West Coast. My uncle also owned the first Wendy's territory in Massachusetts.
While none of this makes me an expert on the Burger business, I am quite certain that "perceived value", along with overall consistency, are imperative to long term success in this business.
The perceived value in my first experience was average to low, and I hate to say this. Conversely, my perceived value in a Smashburger or Carl's Jr. is normally quite high, irrespective of the service. The food is the prevailing element to repeat business.
Since I would like to see Burger N Fries succeed, I think this portion problem could be easily remedied by switching to 1/3rd pound patties, and offering the option of ordering up to 3 patties on a burger. If it costs more, then so be it, but with a substantial increase in sales volume, the price increase shouldn't be dramatic. An empty restaurant costs infinitely more than higher food costs, and this is what I see happening here on a daily basis.
I also question the premise of a "healthy" burger joint. Why isn't "grass fed beef" an optional item like a turkey or veggie burger? There are far more heathens out there like me who would prefer a larger, grain fed burger, so why isn't that an option? Is there anything healthy about eating fried foods at all, when you are combining high amounts of fats and starches? I don't think so.
If I had to grade Burger N Fries on attitude and service, it would easily be a 5 Star. You've done an exemplary job in this regard, but the burgers need fixing. You don't need to compete with McDonald's, or offer a dollar menu. You simply need to make Burger N Fries more of a "burger joint" rather than a health food restaurant. That concept has been attempted many times, and failed "EVERY" time.
Burgers, buns, fries, and sodas are never going to be "HEALTHY," and the sooner you realize this, the faster you will be able to improve your business model.
I'm not the first person to state that the small, grass fed patties don't have the "WOW FACTOR," and I hope you are paying attention to this. I would like to support your business, which is why I put so much time and thought into writing this review.
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