Stop it with the tattoos. Really. Nobody cares if you're "tattoo brother 79" and you get free GRILLED CHEESE 4 LIFE. What's worse is the people that actually tattoo that exact phrase on their arms. Or is it 25% off? Whatever. Who cares?! Either way, it's ridiculous.
I know someone who did this to himself. I didn't have the heart to tell him that he was an IDIOT.
disclaimer: I love tattoos. I'm obsessed with them. I just find this sort of promotional BS a tad bit gross.