Two words, quick and cheap.
A little place hidden in a plaza mostly of Asian restaurants.
Gets really busy during lunch, what do you expect? It's cheap and it's quick, that's what you want for lunch right? When you're in a hurry for lunch, they do it right. They allow you to order off the lunch menu during dinner also.
The sashimi, no matter what the pic shows, it's all salmon. The udon is nice and chewy. The side dishes is a bonus. The rolls are kinda sloppy and the California roll was a fake crab meat only. The tempura was nice and cooked inside and crispy on the outside.
it is what it is, nothing fancy.