OK, here's the deal. If you're just browsing or like the buzz and vibe of the Apple Store (and can stand the lineups) make your next purchase there. But if you're like me and want some customized service in an uncrowded store, this is your place. The staff know their stuff, the prices are the same as the Apple Store (cheaper in some cases for accessories) and they offer the same warranties. Why bother with the lines. +ives: uncrowded, knowledgeable staff, same prices -ives: no vibe / buzz