After eating at the food truck several occasions over the years, we were excited to have the Gilbert location. Unfortunately, every time we go, we remind ourselves why we don't go back regularly: the waffles.
The waffles on the food trucks seem to be consistently better. I don't know if it's the equipment being used that's different between the two or what, but the store doesn't seem to have that deeper caramelization that you want from a good Liege-style waffle.
Otherwise, the toppings are good, and staff is generally friendly, albeit slow when there's more than a half dozen people in the store (I don't blame the staff, more just the waffle-making process.
I'd encourage the owners to take a second look to make sure the consistency in the store is on par with the truck. Just my two cents...