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| - Ugh. Even if I was required to be at this event, I would probably try to skip out. As others have mentioned, lots of costs for everything, and many they don't tell you up front. First there's the entrance fee, then there's another fee to get into the alcohol areas, then they make you put money on an event debit card that you have to use throughout the event for tastings/samples. So not only are you paying to get into the overall event, you are paying anywhere from $2-$6 for every one of your food samples (which are bite-sized, at best), and $1-$4 for a 4-oz beer or taste of hard alcohol, on top of whatever they charged you to enter the alcohol area. Before you even get to try anything you've easily spent $40 per person.
All the while, it's sweltering hot because 3/4 of the event is on pavement/blacktop, and don't even bother trying to find water. The lines are so long and water stations so few, I'd suggest smuggling your own in if you really must go to this event. To add insult to injury, most of the food is from your run of the mill downtown Scottsdale bars. Salty SeƱorita? Grimaldi's? Pita Jungle? C'mon, those aren't culinary fest-worthy restaurants. Not to rip on them or anything, but there are far fewer foodie delights than deserve to be at an event that touts itself as a culinary festival.
The one star goes to the people-watching, as everyone else has mentioned. Plastic, decorated women teetering around in 6-inch heels and the miniest of miniskirts/dresses with cleavage popping in every direction while men in expensive golfing outfits and italian leather shoes act like they're on a casual outing...definitely a sight to behold.
If you must go, trick someone else into paying, or volunteer so you can at least get in for free.
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