In the past I've always been hesitant to ask for even one sample when I go out for ice cream (I'm not referring to Novel). Sometimes you can just tell that you're annoying the staff for asking for one or multiple samples, but when you walk into Novel Ice Cream that's the first thing you're asked, it's "what would you like to sample today?". Although I have my go-to flavor, from talking to the owners and staff I know that a lot of thought goes into the creation of all their crazy delicious and one of a kind flavors and I like having the opportunity to try bits of it.
This business not only has great ice cream, they have great service, passion, and the genuine desire to make the experience unique and enjoyable for all.