Awesome draft beer selection, and fries that are oh so satisfying.
While those are the most important things for me, I realize other people might care about...
--Other food: awesome pizza, a number of other options as well & reasonable prices all around, especially given the quality of ingredients. plenty of vegetarian choices, but limited vegan options (the veggie burger has eggs)
--Atmosphere: casual/ classy without being boring. thankfully not a meat-market scene
--Space: doesn't get insanely packed on weekends, which is nice
--Service: consistently great
Also they have a back room that is great for small parties, I think it's good for ~25 people