If you are serious about improving your game, schedule an evaluation with Joey and look at investing some moolah into to some equipment fitted to your swing. They use a Trackman to evaluate shots just like tour players and high-end instructors. I first reshafted a set of irons with my existing heads and was happy with the results, but the biggest improvement that I experienced was with my driver and three wood. They fit me for graphite design shafts for my D, 3W, and hybrid and the difference in my distance and consistency off the tee has been incredible. I am currently in the process of having a new set of PXG irons built for me and I know they will be awesome.
Custom fitted equipment can be affordable, too. The prices that they offer are very competitive and you can't beat the personalized attention compared to the big box golf stores.
I tinker with all of the clubs in my bag, and the guys at Aloha do the BEST repair work in town. It may possibly be a couple bucks more than Golfsmith or Golf Galaxy, but they take the time to do it right and pay close attention to little details.
If you spend any time outside in the summer, then do yourself a favor and pick up a Hydroflask or two from their shop. I didn't know that it was possible to have ice cold water all day during our brutally hot golf season, but with a hydroflask I always have cold water to keep me cool.