Cocktails are king at this establishment, but the food is worth noting as well.
The Regret (Gin or Vodka, lime juice, and rosemary cocktail) has knocked me off my feet a number of times and has left me understanding how it got its name. This doesn't stop me from continuously frequenting Merchant nor from ordering The Regret with each visit. :)
Although everyone should stop by Merchant simply to try the cocktails, the food is something that shouldn't go unnoticed! I have been here for breakfast, lunch, and dinner and have left more than satisfied each time. The Eggs Benedict is top notch and so is my go-to breakfast dish: eggs, bacon, and a side of potatoes (if you think it's easy to perfect over medium eggs, you're sorely mistaken!)
There's a reason this place labels themselves as "Madison's original craft cocktail bar," but that shouldn't be the only reason you stop in.