Pure has some damn good sushi. We had a lot of standard rolls that didn't have a particular "wow" factor to them, but the fish was delicious.
The place itself, however, is totally -not- my style. Uberhip white everything with a wall made out of giant letters (the first thought that came into my head was "I really want to climb into that 'R.'") and flatscreen TVs. Oh, and poorly-designed restrooms (petty complaint, but still a pet peeve of mind). I'd like to come back... maybe during the day it will be less... uh...weird.
And... charging for edamame and miso soup? Really? Come on. Service was spotty, but our waiter did make an effort to apologize for any delays, so that was appreciated.