Just your average grocery store in a convenient location for downtown residents.
Prices are generally on par or a little higher than other stores. There is underground parking with plenty of spots in case you're driving. I was told by the cashier that one can park for an hour for free with validation at the store. I left the store after about 25 minutes and was charged a $1. Not bad considering it was raining, but not good because the cashier said it'd be free. If you live at The Hub Madison, you're given a "Hub Club" card that gives you 15% off groceries (this deal should be good until at least 7/31/2016).