Very nice bike shop with helpful and knowledgable staff. Family owned and it shows in the service. I bought my first bike last month and got a custom fitting from Chris--apparently he is so skilled at fittings that people fly in to have him do it for them. I've come back in a few times for gear and the staff is very friendly.
I won't name names but there are several bike shops in the area that won't give you the time of day if you aren't buying a $10K bike. Bicycle Ranch is not that kind of shop.
As with anything, you should go check it out for yourself. I bet you won't be disappointed.