4 floors of screaming children and a plethora of M&M themed cheap crap at insanely expensive prices. I can't say I loved this place but it will definitely keep the kiddos occupied for at least 30 minutes and even some adults. The only part I enjoyed were the life-size plastic M&Ms you could take photos with and the personalized M&M station. Although I didn't even glance at prices for the personalized M&Ms because if they are like everything else in this store, they are way overpriced.
Coke World is a calmer, slightly less expensive alternative.