If I lived in Bakersfield or Yuma or even Tucson or Sedona.. I'm sure I'd be a fan of DSW. However, there are so many high end department stores, boutiques and high end chains in the Scottsdale area that I never find a better deal at DSW that I can at any of these places' sales. ie: They carry Charles David shoes, and usually about 5 or 6 different styles, usually at about 50% off. Go right down the street to Kierland or Fashion Square and you'll find a whole Charles David store with half the store 50% on any given day. And that's about their highest end line, at least within my taste range. Nothing wrong with the place, I just find better deals and definitely better selection easily elsewhere.