A friend took us to Joes a few years back when we were in California. We loved it. It had the best Italian ice and THE BEST soft serve ice cream I had ever had. We were reintroduced to it while on a trip to Disneyland and fell in love with it all over again. While we were there we found out they had one open In Tempe. We wetn there tonight for our anniversary and it's still the best. Don't go to 31 whatevers or Coldstone. Go to Joes and have a Joe Latti you won't regret it. Then tell your friends!