This place is pretty special and there is nothing better than walking through the isles discovering fun new foods/products you didn't know about. Even though it is insanely expensive (yesterday I spent $1 on a single Roma tomato), I love it! I do have be selective about my purchases-I typically only pick up meat, cheese and local products I can't find anywhere else. Oh, and when I need a sweet treat while at work, I head over to Willy St. because they have some AMAZING desserts! Most importantly, this place is so very Madison-i.e. a woman by the entrance with a banjo playing "Bobby Magee," overheard conversations about a past life on a commune, etc. Doesn't get much better than this folks!