Good prices, delicious collectivo coffee, and convenient location. Definitely try out some of their speciality drinks because they are all as delicious as they sound. On par/better than Starbucks with a much better bang for your buck, including some local pastries and snacks. I haven't tried their more formal meals but they look and sound pretty good.
The shop is right next to a public library, so I like to pick up a drink on my way to study sessions.