WF is a great store but can become very pricey. I tend to shop here for certain things: raw nuts, almond milk, coconut water, dark chocolate......green juice and lunch items such as salads or something off the hot bar. Today my lunch was about $12 and green juice about $6. You can easily go overboard since there are so many yummy selections. IMHO eating healthier can be a bit pricier however putting quality or organic in your body is very important.