This is my favourite grocery store in the Madison area that would fall under normal grocery stores. I like whole foods a lot more but they are specialised. Hy-Vee can have some really nice fresh produce, meat and seafood but once in a while it can be just a little blah too. The selection and freshness is however the best in the area for somewhere thats not organic. On my last visit I came home with 4 seperate times of fresh seafood which all tested nice. This visit it looked all Frozen, dry with very little selection. They do have a large selection of everything else across the store. Ive had some nice fresh produce here and other times it was tasteless. The meat is usually really good but thats also a hit and miss thing. I only gave it a 3/5 because I think all grocery store in the area have their own unique issues and Hy-Vee is no exception. The liquor store only has a handful of top notch wines.