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| - I used to keep my hair flat-ironed straight... And then I was introduced to PHX summers. Workout + 120 degree weather = mangled mane. I needed something to control my ultra tight curls, and keep them from turning into a chia-pet afro. A stylist recommended DevaCurl (great product!), and so far I've only been able to find it at Ulta. Sometimes the store is out of an item (the horror!) in the line, and they don't offer a solution (such as when more will be in, or anything).
The DevaCurl brand is considered a prestige brand, which I've discovered means expensive + stingy. A 6 oz bottle of Set it Free is $20 (rounding up from $19.95 before tax), and a 3 oz bottle of anything in the line is $9. Those coupons I get via email & U.S. mail? Nope. Cannot use them on prestige brands. An employee told me that this is a company decision (not Ulta, but the individual brands). But, the bucks that you earn from Ulta (after spending $100+) may be used towards prestige brands.
Alas, I know of no where else to purchase this product, and the chia-pet life is not for me, so I'll keep coming to Ulta.
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