They really know how to treat a customer well here. I loved that. I've experienced sales people at other jewellery stores treating me like I'm lower class just because I don't wear designer clothing. All the sales staff here are well dressed & well groomed. I have to admit it does give a good impression to a first time buyer. The store is also laid out in an interesting way. There are two other rooms with different types of jewellery. For example the engagement & wedding rings are in a separate room in the middle so you can have a bit of privacy. I only bought some earrings in sterling silver because it is pricey. It's Tiffany's though so you can expect it to be expensive given the reputation. I bought the earrings just last month so we'll see how they last. If they are good then I'll continue to buy from them. I love some of their designs.