This is one of my favorite stores EVER! I've bought two pair of Smith sunglasses here, and both times they were ridiculously cheap. I got a pair today for $19.99 (I just bought a pair at REI for $119 that are almost identical) and a few years ago I bought a pair for $39 that had the $99 price on them.
I also love Spyder baselayers and ski jackets and pants. I always shop at ski shops when I'm skiing in Utah and almost always pay 3x what they're going for here.
If you like high quality ski clothes, this is a fantastic store! Can't wait for Black Friday!