I am torn with writing this review. I really want to give it a 3.5, but cannot. I chose to give Luv-It a three star rating mainly because of the location. Although I know some people consider the location to be one of the best aspects of Luv-It, I have my opinion too. I have been here a few times, and every time I go, homeless citizens always approach me asking for spare change. It is not in a good part of town, and unless you have a friend to go with, I wouldn't recommend coming here alone. There isn't any seating, so most patrons, sit inside their cars.
OK, now about the FROZEN CUSTARD! The Almond Chip is my favorite. I cannot even count how many friends I have talked to about how yummy Luv-It's Almond Chip frozen custard is. Perfectly smooth and the savory flavor is to die for! Definitely the best custard in the Vegas Valley!