Always a great experience! Unlike the Phoenix store, this Guitar Center (near Talking Stick) is rarely crowded in terms of people and noise pollution. And as others have said, the staff is always friendly and helpful. I would add that they don't bother you either, except to be accommodating -- for example, handing you a guitar pick, giving you a cable to plug into an amp, or pointing you in the direction of a good solution. For me, it's always worth the 40 minute drive!