This store is located in a pretty low key open space area of Mississauga, next to a strip club and an auto safety repair centre. Half the store is stocked with hockey gear and equipment that of course mainly caters to the hockey demographic. E.g. Hockey moms and dads who want to see their children not only to achieve athletic glory on the hockey rink but also to have the sh*t get kicked out of them by other children of hockey parents.
The other half of the store are atheletic brand named clothing (T-shirts, hoodies, unemployment pants) that are still fairly expensive despite there being a SALE happening every 2 weeks as advertised on their flyers in the Toronto Sun next to the Sunshine Girl :)